Socrates Rosenfeld, CEO of Jane Technologies Inc., discusses his military experience and how it has informed his entrepreneurial life. He shares one of his philosophies regarding doing business in cannabis: "I see all these people trying to do a lot and focus on things that they can't control, whereas for us, I think, as stewards of this industry, we should focus on the truth...if you can focus on the truth, you can grow." Rosenfeld believes that, although there is temptation for every business to focus on profit and growth, providing access to products that help people so fully is the most important part about being in the industry. For Rosenfeld, getting yourself to where you want to be is an iterative process, and cannabis was the one thing that truly helped him to find his balance again after his military service.