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Cannabis Economy

Cannabis Economy provides information from elected officials, regulators, scientists, business leaders, advocates and activists on cannabis as medicine, wellness and economic opportunity. Who you are informs what you do. Business is personal. Follow us @CannEconomy
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Jun 27, 2019

Karan Wadhera joins us and shares how companies use branding and how it relates to the infrastructure of creating a product that sells:"I think we've always been very fascinated with brands. And if you see how traditional industries have shaped over time, and where a lot of the value ends up being held... And it ends up being in those consumer-facing brands, and does not end up being more towards what you would consider the commodity."

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