Dr. Nehama Lewis joins us and reflects on how the media effects cannabis perception: "I would teach these classes on anti-drug campaigns and they would cover anti-marijuana campaigns and it never made sense to me why there wasn't a distinction made.We collected data in several projects now. The questions I always ask is how does exposure to media coverage of cannabis specifically say medical cannabis affect the way we think about cannabis more broadly and support for legalization? What interests me is the extent to which the public are being asked to make a distinction between medical cannabis that is being sold more heavily as a treatment and is being framed by the media as something good with an emphasis on the health benefits. There is a really good growing evidence base for that."

Hagai Hillman takes us on a tour of the facilities of Breath of life; A pioneering producer of Cannabis Pharmaceuticals: "I think most of the people who are working in the pharmaceutical industry are meeting innovation only in papers that they appear from the R&D segment of the company. Most of them don't deal with innovation at all. Most of them are dealing with a traditional processing. We are different. We challenge them on a daily basis about how to make things better, how to make things much more consistent, much more valued And people over here are meeting innovation or have to deal with innovation even in the from low skill to high skill."

Eitan Kuperstoch Joins us and talk about the importance of medical grade Cannabis and industrial growth. "This is a new sector. The export of medical grade will actually bring more and more entrepreneurs to this new sector with more and more ideas. It goes into new drugs and maybe even new medical equipment. I mean, new ideas in curing diseases. As you mentioned, the sky is the limit."

Professor @ArnonAfek, on the 'medicalization' of cannabis "the most significant results we've seen in our clinical trial are the reduction of anxiety and violent outbursts." A pathologist by profession. Professor Afek graduated from Hadassah Medical School and then served in the army as a medical officer. He was the head of the classification branch at the IDF, which is responsible for the medical classification of all the young people in Israel. When he retired from the army and started his career in the hospital system, he was the deputy director of Sheba Medical Center and went on to the Ministry of Health to serve as the Director of the Medical Affairs, which is equivalent to the Surgeon General in the States. He's now back at Sheba.