In this episode, we sit down with Jesce Horton. You may know him as the founder of the growing facility/edibles manufacturer Panacea Valley Gardens, proudly at home in the state of Oregon, but he is equally well known as the founder of the Minority Cannabis Business Association, an association dedicated to supporting minorities in the cannabis industry. Horton tells us how, after a car accident, growing his own medicine helped him manage his own pain, and how that eventually led to him growing for other patients in his community. Encouraged by this, a year and a half ago he felt ready to leave the corporate world he had spent most of his professional life in to focus solely on cannabis. He offers enlightening perspectives on how the cannabis industry should be focusing on energy efficiency, and how minority empowerment lies at the core of cannabis's overarching message of social justice, economic opportunity, and universal patient access. Enjoy!