Ross Bradshaw shares that his company, New Dia, was one of the first recipients of Massachusetts's economic empowerment program; they are now licensed and will be opening their doors in Worcester by the end of July this year. Bradshaw shares how he got started in the industry: "One of the things that really was profound to me was the lack of minority representation when it came to business ownership. I experienced it in Massachusetts and then once again in Colorado, in probably the most robust marijuana market in the world." Since then, Bradshaw has been fighting for equity and minority business ownership, especially for people who have been incarcerated and historically excluded from opportunities in cannabis. He emphasizes the importance of educating people about the opportunities that are available and removing the stigma surrounding cannabis.