Recorded back in June at NCIA in Oakland, Emily and Morgan Paxhia return to share their thoughts on cannabis investment. Emily deciphers what’s investible in that she’s simply looking for a sober approach from entrepreneurs with humility and an understanding of regulations and the true challenges of the unique cannabis industry. Morgan shares that he’s looking for how business are approaching the cost of acquisition for each customer. He notes that in a fragmented market that’s truly still very young- new companies still have to break through one customer at a time. Emily goes on to give tips to each kind of cannabis business and both discuss how best to optimize the investor/entrepreneur relationship. Thanks to Gateway & Treatibles for supporting the episode. Go to Pitch to Ben on Twitter to engage with Gateway & Treatibles.com for a 10% discount on CBD for your pet.