Hadley Ford joins us to shed light on his retail philosophy of delighting the customer in the cannabis industry: “If you're doing your job right from retail perspective, they're going to buy your product. And that product can either be a product that we own 100%, or it could be a third party product that we're curating in that store. I think you have to have a balance of both because a consumer will say, ‘I want the choice. I want the selection. I've heard about this. I've heard about that.’”